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A GROUNDBREAKING APPROACH TO BUILDING CONSUMER VENTURES

Industry leaders in
Marketplace, Merchandise,
Technology, Marketing, 
and Product Development

We leverage information, expertise, and advanced technology to comprehensively deliver bottom line performance and shareholder value. We partner with entrepreneurs, investors, middle market companies, and innovators to build high growth, disruptive digital consumer businesses.  Our team of experts, solutions, and resources are designed to create market leaders.

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INVESTMENT TEAM

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Dan MacKeigan - Managing Partner

Fmr Partner / Founding Partner

  • Coskata Equity Partners

  • Spring Lake Equity Partners 

  • Tudor Investment Corp's Growth Equity

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Mike Morford - Managing Partner

​Fmr CEO / Exec / Dir

  • GreatOutdoors.com​

  • Altrec.com​

  • UPS​

  • Mercent (Commerce Hub)

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Tom Buesse - Managing Partner

​Fmr CEO / President

  • Rodale

  • Golf.com

  • USA Today Sports

  • Time 4 Media

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Bill Simon - Senior Partner & Strategy

Fmr Co-Chair / CEO

  • The North Face

  • Converse 

  • Cole Haan

  • Ralph Lauren EU

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Justin Phillips - Managing Partner

​Fmr Exec

  • Les Schwab​

  • Target​

  • Jeld-Wen

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Todd Barton - Director Business Development

  • Wildland Capital

  • Backcountry Hunters

  • Compass Capital

  • Meisenbach Capital

OPERATING PARTNERS & MANAGEMENT

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Lance Reese

Operating Partner

Fmr CEO / CIO

Sharper Image, 

CSC Generation, Altrec.com, Melaleuca

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Scott Blackwell

President Outdoors

Fmr Pres / EVP

Remington, Freedom Group,

Mountain Khakis, Outtech, Beretta USA

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Jim Helmich

EVP

Starbucks, Microsoft, 

Navis,  Northstar Neuroscience, 

Altrec.com

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Beth Gumm

CMO

Fmr CMO / SVP

Sur La Table, Williams-Sonoma Inc, Levi's, American Giant

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Blaine Donnelson

Creative Director

GreatOutdoors.com, 

Altrec.com, 

FamilywiseDigital, JD Sports, Finish Line

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Leo Bingley

Merchandising & Product Info Management

Bed Bath & Beyond, 

The Real Grit, 

FamilywiseDigital

SUBJECT MATTER EXPERTS FROM:

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ADVISORS

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Tommy Millner

Fmr CEO/Director

  • Cabela’s

  • Remington

  • Best Buy 

  • Menards

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Eric Best

  • CEO Reactor Data

  • Fmr CEO Mercent (CommerceHub)

  • Fmr Amazon BD / Mindcorp CEO

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Jeff Paro 

Fmr CEO/President

  • Outdoor Sportsman Group

  • InterMedia Outdoors

  • PRIMEDIA Outdoors

  • Time4 Outdoors

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John Hamlin

  • Director - Tory Burch

  • Fmr REI Chair 

  • Fmr SVP Consumer- Dell

  • Fmr Strategic Advisor- Bain

OPERATIONS & FUND ADMINISTRATION

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Kara Barton

Finance Director

  • LL Bean

  • Simms

  • Nordstrom 

  • PWC

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Kristi Cross

Accounting & Payroll 

  • Bright Wood

  • Hayden Homes

  • Mid-Columbia

  • Woodgrain

CURRENT PROJECTS

Our latest partnership opportunities include a first in the culinary media marketplace, as well as several well-established outdoor fishing, hunting, and adventure travel publications, backed by a proprietary e-commerce platform and powered by the latest AI technologies.  Contact us for investment details on Fund 1 that will be closing soon.  

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For More Information Contact: 

Todd Barton

Director Business Dev.

e. tbarton@eformedpartners.com

c. 406-580-5688

Justin Phillips

EVP Operations

e. justin.phillips@eformedpartners.com

c. 541-647-0969

Mike Morford

CEO

e. morford@eformedpartners.com

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