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CURRENT PROJECTS

Our latest partnership opportunities include a first in the culinary media marketplace, as well as several well-established outdoor fishing, hunting, and adventure travel publications, backed by a proprietary e-commerce platform and powered by the latest AI technologies.  Contact us for investment details on Fund 1 that will be closing soon.  

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AN UNCOMMON PARTNERSHIP OF EPIC SCALE

Industry leaders in
Marketplace, Merchandise,
Technology, Marketing, 
and Product Development

We leverage information, expertise, and advanced technology to comprehensively deliver bottom line performance and shareholder value. We partner with entrepreneurs, investors, middle market companies, and innovators to build high growth, disruptive digital consumer businesses.  Our team of experts, solutions, and resources are designed to create market leaders.

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MEET THE TEAM

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Mike Morford 
CEO

GreatOutdoors.com, Altrec.com,  UPS, Mercent (CommerceHub) 

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Justin Phillips

EVP Operations

Les Schwab Tire Centers, Target, Jeld-Wen

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Todd Barton

Director of Business Dev.

Wildland Capital, Backcountry Hunters, Compass Capital, Meisenbach Capital 

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Beth Gumm

CMO

Sur La Table, Williams-Sonoma Inc, Levi's, American Giant

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Jim Helmich

EVP – CS, DC, HR

Starbucks, Microsoft, 

Navis,  Northstar Neuroscience, 

Altrec.com

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Blaine Donnelson

Creative Director

GreatOutdoors.com, 

Altrec.com, 

FamilywiseDigital, JD Sports, Finish Line

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Lance Reese

CIO

Sharper Image, 

CSC Generation, Altrec.com, Melaleuca

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Kara Barton

CFO

LL Bean, Simms, Nordstrom, PwC, Montana Mex

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Leo Bingley

Merchandising & Product Info Management 

Bed Bath & Beyond, 

The Real Grit, 

FamilywiseDigital

SUBJECT MATTER EXPERT ADVISORS

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OPERATING PARTNERS

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Bill Simon

Fmr Co-Chair/

CEO

  • The North Face

  • Converse 

  • Cole Haan

  • Ralph Lauren EU

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Tom Beusse

Fmr CEO/

President

  • Rodale

  • Golf.com

  • USA Today Sports

  • Time 4 Media

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Scott Blackwell

Fmr President/

CEO/EVP

  • Remington

  • Freedom Group

  • Mountain Khakis

  • Outtech

  • Beretta USA

ADVISORS

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Tommy Millner

Fmr CEO/Director

  • Cabela’s

  • Remington

  • Best Buy 

  • Menards

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Eric Best

  • CEO Reactor Data

  • Fmr CEO Mercent (CommerceHub)

  • Fmr Amazon BD / Mindcorp CEO

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Jeff Paro 

Fmr CEO/President

  • Outdoor Sportsman Group

  • InterMedia Outdoors

  • PRIMEDIA Outdoors

  • Time4 Outdoors

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John Hamlin

  • Director - Tory Burch

  • Fmr REI Chair 

  • Fmr SVP Consumer- Dell

  • Fmr Strategic Advisor- Bain

For More Information Contact: 

Todd Barton

Director Business Dev.

e. tbarton@eformedpartners.com

c. 406-580-5688

Justin Phillips

EVP Operations

e. justin.phillips@eformedpartners.com

c. 541-647-0969

Mike Morford

CEO

e. morford@eformedpartners.com

c. 541-639-6011

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